An increasing number of Japanese seniors are deciding that retirement isn't for them, instead choosing to start their own businesses. This newfound trend is seen as a counteraction against the typically early retirement age in Japan, with seniors harnessing their vast experience in their respective fields to create unique ventures. Not only does this phenomenon enrich the Japanese entrepreneurial ecosystem, it also contributes to the country's economic growth.

Given Japan’s rapidly aging population, there has been an increasing emphasis on seniors remaining active both physically and mentally. Society greatly values this older generation as reliable input for the economic workforce. Moreover, the traditional concept of retirement at an early age is being challenged as seniors are perceived as potential contributors to not just the society but also the economy.

While in the U.S. and the EU, joining the startup world is often associated with younger generations, Japan uniquely encourages the aged population to become startup founders. This shift highlights the differences in societal values; Western societies tend to place higher emphasis on technological advancement and youthful innovation, while Japan recognizes and capitalizes on the wisdom and experience that comes with age.