Following an unforeseen change, popular Japanese actor Matsuda Genta has stepped into a significant role in the "24-Hour TV" program. This decision was made swiftly due to circumstances unable to be controlled by the show producers. Known for his versatility, Matsuda's addition is expected to bring a refreshing twist to the traditional format cherished by viewers.

Japanese viewers highly anticipate the annual "24-Hour TV" program, a marathon show with segments including drama, variety, and charity. The inclusion of popular figures like Matsuda Genta is critical to maintain high viewership. In Japan, such sudden changes are rare, signifying this move's importance.

In the US/EU, similar circumstances occur in events like live TV marathons or telethons. The focus here too lies in maintaining interest through surprise elements or fan-favorite celebrities stepping in at the last minute.