Japanese online marketplace Mercari has taken stern steps against the resale of "Higashiyokoin" hotel vouchers on its platform. The move follows reports of people uncontrollably hoarding and reselling these vouchers for profit. While it is still unclear when this restriction came into effect, it is part of Mercari's wider efforts to protect consumers and maintain market integrity.

In Japan, reselling of high-demand items for profit, such as concert tickets and commodities like hotel vouchers, is seen as a serious issue. The public views it as an unethical practice that prices out average consumers. This directive aligns with Japan's societal values of fairness and equal access to services, therefore where necessary, companies like Mercari step in to regulate these practices.

Similar to Japan, in the US or EU, marketplace platforms also crack down on questionable reselling practices. For instance, Ticketmaster and eBay have taken steps to prevent ticket scalping, a practice analogous to the voucher reselling issue in Japan. This highlights their shared commitment to promoting fair pricing and consumer protection.