Global technology giant Apple is rumored to potentially unveil their highly anticipated product, the iPhone 17, on September 10. The news, which originated from Japan, has quickly spread worldwide, sparking conversation and speculation amongst tech enthusiasts. Details about the product specifications and global availability have not been released yet.

Within Japan, the release of a new iPhone variant typically garners a significant amount of attention and interest. Given Japan's strong consumer culture, particularly in technology, releases such as the iPhone 17 generate a lot of excitement and anticipation. Ensuring personal possession of the latest tech gadget is linked not merely to utility but also to social status.

Similarly in the US or EU, new tech launches, especially those by Apple, are highly anticipated. This includes overnight queuing ahead of store opening times and considerable coverage in the media. However, the difference lies in the emphasis on purchasing and contract options with telco companies bundled with such launches, which is less common in Japan.