Japan is noticing an increased interest in 'mini-sized cosmetics' among its consumer base. The appeal lies in the compact convenience these products offer, along with decreasing product wastage and promoting sustainable consumption. The trend has been accelerated particularly due to the evolving lifestyle of urban dwellers, looking for portable beauty solutions. Cosmetic brands are capitalizing on this new trend to tap into a wider market.

In Japan, societal preference leans towards efficiency, minimalism, and waste reduction. Many people, especially in urban areas, live transient lifestyles, constantly on-the-go; thus, the demand for portable, travel-friendly products is high. The mini-sized cosmetics align with these values and offer an appealing option for consumers who prefer a clutter-free and efficient lifestyle.

In the US or EU, while there is some level of interest in miniature-sized products in the beauty industry (primarily in the form of travel kits), full-sized products still dominate the market. However, the rising trend of sustainability and conscious consumption might push the popularity for such products in these regions as well.