Despite costing a steep 8,800 yen for a 5kg bag, the newly harvested rice in Japan has completely sold out, drawing attention to the people's willingness to pay for quality. This demand for new rice has been attributed to its unique taste and flavor, enjoyed especially during the harvest season. As rice is a staple of Japanese meals, consumers don't hesitate to invest in a good quality product.

Rice is central to Japanese cuisine and culture. The harvest season sees a surge in demand for new rice, known for its exceptional taste. In Japan, quality often takes precedence over price, especially when it comes to food and such essential commodities as rice. Therefore, even with high-priced commodities, if the quality and allure are perceived to justify the price, consumers won't hesitate to make purchases.

In the US or EU, a similar situation can be seen with exclusive or seasonal products. However, the emphasis on the quality of staple food like rice may not be as high. Generally, price plays a bigger role in consumer decisions in the West, whereas in Japan, the quality often takes precedence.