Aeon's indoor parks have become increasingly popular among locals in Japan. These parks, housed within the conglomerate’s shopping malls, offer an escape for families and children, particularly during harsh weather conditions or pandemics. The appeal attributes to a variety of indoor activities and services that cater to a broad demographic. Aeon's transition into family-centered services proves to be having a positive impact on its customer turnout.

In Japan, indoor family entertainment centers like Aeon's parks are highly praised due to the country’s variable weather conditions and the desire to ensure child safety while maintaining high-quality entertainment. This also aligns with the growing social focus on family and child welfare in Japan's aging society. Also, providing such services within shopping malls increases foot traffic, contributing significantly to the economy.

This trend compares to the rise of indoor family entertainment centers in the US and EU, where changing weather patterns and high priority on child safety have similarly increased the popularity of such places. However, the host-in-mall model, typical in Japan, is less common in the US and EU, where stand-alone facilities are more prevalent.