Recently, McDonald’s Japan has halted the distribution of "One Piece" collectibles that were part of a promotional strategy to bring in customers. By collecting these cards, customers could potentially unlock digital content related to the iconic anime series. However, due to unforeseen circumstances, the company decided to postpone the arrangement without providing a specific resumption date, leaving many One Piece fans in Japan disappointed.

In Japan, cross-promotion between fast-food chains and popular culture, particularly anime and manga, is quite common. The cancelled promotion relates to "One Piece," one of the most popular manga and anime series in the country. Generally, people eagerly look forward to these promotions. However, when something like this is cancelled, it can lead to disappointment as both food and anime are significant aspects of Japanese culture.

Such promotional events also occur in the US or EU, where fast food chains may partner with popular movies or TV series for similar collectible items. In similar situations, any postponement or cancellation of such promotions would also create similar consumer disappointment.