Despite trends towards online streaming, Gen Z in Japan has reignited a cinema boom. Increasing numbers of Generation Z, or those born between the late 90s and early 2010s, are flocking to the big screen for their entertainment needs. This comes amidst initiatives from theater operators to appeal to younger moviegoers, such as more diverse movie selections and promotional events.

Going to the cinema is a cherished tradition in Japan and often seen as a premium experience. This resurgence from Gen Z reflects changing tastes and the effectiveness of initiatives to draw younger audiences. Japanese cinemas often host anime films and local movies that typically have a large Gen Z fan base.

Traditional movie theaters in the U.S. and EU have been struggling due to fierce competition from online streaming platforms. While Japan also witnessed online streaming growth, its cinema industry manages to draw crowds, mainly driven by the younger generation's response to the enhanced cinema experience.