There is a significant concern in Japan about the projected increase in household expenses during the harsh summer months. As the weather becomes unbearably hotter, the anticipated utility costs, particularly for air conditioning, are expected to surge by an approximate JPY 25,000 (roughly $230) a month. This unexpected financial burden amid challenging economic times has raised alarming questions about household budgeting and energy efficiency.

Seasonal expenditure, such as for heating and cooling, is a common problem faced by households in Japan due to the country's diverse climate. With recent climate change impacts, summers have become intense, leading to heavier reliance on air conditioning. Furthermore, as the Japanese society is mainly founded on the values of frugality and sustainability, an increase in energy consumption sparks environmental concerns too.

Unlike in the US or EU where energy prices and consumption are major political issues often linked to fossil fuel usage and renewable energy resources, in Japan, it is viewed more from an economical and lifestyle perspective. While energy use during peak seasons may lead to cost debate in all countries, energy efficiency and sustainability are becoming more front-and-center in Japan than in the US or EU.