McDonald's Japan is under scrutiny due to its "Happy Set" strategy, eliciting diverse opinions from the public. As one of McDonald's iconic meals targeting kids, the Happy Set, known globally as the Happy Meal, is undergoing changes in its strategy. Critics are voicing out their concerns while others see these changes positively. The intentions and impact of these alterations, both to McDonald's Japan and its consumers, are yet to be fully understood.

In Japan, where the dining experience is often lauded for its high-quality service and degree of customer satisfaction, any changes to popular offerings draw significant public attention. Particularly with the Happy Set, which is often seen as a child's first experience with fast food, any changes could potentially affect the experiences of generations of young consumers. Therefore, it's important that any shifts in fast food strategy align with Japan's cultural values promoting health and happiness through food.

In contrast, in the US or EU, individual changes to meal offerings from fast food giants like McDonald's are generally met with less nationwide attention or critique, except when health concerns are involved. However, the overall trend towards healthier options in children's meals attracts a considerable number of discussions.