In the face of dwindling popularity and adverse circumstances, many struggling 'kugeki' (struggling) comedians in Japan are finding a new platform in TikTok to rebuild their careers. With conventional forms of live comedy adversely affected by the pandemic and shifting audience tastes, this social media platform has emerged as a beacon of hope, enabling them to reach a younger, global audience with fresh and innovative content. Their journey symbolizes resilience and adaptability in the ever-changing landscape of entertainment.

Stand-up comedy has a rich tradition in Japanese entertainment culture, typically performed in the 'manzai' or 'rakugo' style. As tastes evolve and the impact of the pandemic continues, many artists have been compelled to seek alternative avenues to reach their audience. Social media, especially TikTok, is emerging as a popular platform due to its broad reach, interactive format, and appeal to younger demographics. There is considerable public interest and support for the entertainers bravely adapting to the changing times.

In the US and EU, similar transitions have been observed among artists, especially since the onset of the Covid-19 pandemic. Stand-up comedy artists, as well as other performers, have been forced to adapt, often using social media platforms for virtual performances. Platforms like TikTok, Instagram, and YouTube are commonly used to maintain connection with audiences. The struggles and adaptation of performers in these regions are parallel to those in Japan.