In response to the astounding craze and demand around Pokémon-themed merchandise, McDonald's Japan is setting purchase restrictions. The fast-food giant announced its decision after seeing the overwhelming response from Pokémon aficionados all over the country. These restrictions are meant to ensure that all fans have an equal chance to acquire these collectibles, prevent stockouts, and discourage black market profiteering.

In Japan, limited edition and specially-designed collectibles are highly desirable, often leading to intense consumer enthusiasm. The significance of Pokémon in Japan's pop culture fuels this frenzy further. Legal values in such cases typically involve fair distribution, consumer protection, and attempts to prevent illicit resales.

In the US or EU, brands also create special edition merchandise that can lead to substantial demand. However, the scale and intensity of such frenzies are often less pronounced than in Japan. Buying limits, while common in product launches or limited-time offers, are generally less frequent.