The headline concerns the changing perception of Okinawa, historically known for its subtropical climate, now being considered as a cooler summer getaway destination. The story explores current weather trends, impacts on tourism, local responses, and the sway from traditional popular summer spots in Japan. It delves into the question - 'Is it really true that Okinawa has become a summer resort?' prompting further investigation and debates.

Summer is typically a travel high season in Japan, with people flocking to hilly and northern regions for cool relief. However, changing weather patterns and increasing heatwaves in the mainland are modifying these trends. Okinawa, traditionally viewed as too warm for summer vacations, is seeing an upward trend in visitors. This evolution could potentially have social, economic, and environmental impacts, a topic of interest within Japan.

This is similar to the US and EU, where changing weather patterns are influencing tourism dynamics. For example, traditionally cooler destinations like Alaska or Scandinavia are seeing an increase in tourism due to warmer summers, shifting the perception of these places from winter-only getaways to year-round destinations.