Demand for the popular Japanese ice-cream, 'Parumu', continues to rise. This local delicacy has been winning over hearts during the summer months with its unique flavors and strong brand loyalty. Despite the influx of foreign brands into the market, 'Parumu' manages to retain its fanbase, offering tantalizing tastes that are uniquely Japanese – a combination of tradition and innovation.

Ice-cream is more than just a sweet treat in Japan - it often incorporates elements of traditional Japanese cuisine and flavors, reflecting cultural uniqueness and gastronomical sophistication. The success of 'Parumu' provides insight into consumers' behavior and their preference for homegrown brands that integrate authentic flavors. This kind of brand loyalty is common in Japan, promoting domestic products over foreign ones, even in a global and open market.

In the US and EU, consumers show a preference for variety and novelty, often seeking out the latest ice-cream fads and flavors. While there’s significant brand loyalty, consumers are generally more open to try new brands and products.