McDonald's Japan has concluded the distribution of its much-anticipated Pokémon cards at some of its outlets. These promotional cards, aimed at capturing the heart and nostalgia of the Pokémon fan base, were given with every Happy Meal purchase. The end of the distribution indicates either a successful end of promotion or due to an unexpected surge in demand. The detailed reasons and future plans for these special items are yet to be disclosed by the food giant.

Pokémon, an iconic franchise in Japan, boasts a mammoth fan base. Collaborations of well-known brands like McDonald's with Pokémon attract considerable attention. The end of distribution in select locations could raise concerns over supply fairness and access to limited-edition collectibles.

In the US or EU, promotions of this sort can see similar reactions. Scarcity of promotional items often leads to hiked online reselling prices, causing brands to reassess their promotional strategies to ensure fair access and avoid consumer frustration.