In a surprising twist, a premium inn in Japan is held an exclusive offer on August 10, allowing visitors to experience their opulent services for just 810 yen for a single night. The extraordinary price was realized as a marketing scheme, aimed at promoting the inn's services and improving the business after a period of downturn. The offer was limited to a single day but sparked widespread attention and curiosity.

Japan's hospitality industry is renowned for its high level of service and unique cultural experience. The industry, like many others, suffered during the Covid-19 pandemic. Offers likes these are not very common, thus this campaign was seen as a breakthrough. Its timing in summer, when people usually opt for vacation, has made it more attractive.

In comparison to the US or EU, where the hospitality industry also suffered during COVID-19, such drastic price drops are rare. Instead, there are more common loyalty programs or benefits for returning customers.