The popular Japanese retailer Narumiya has reportedly witnessed a significant, positive business shift following their decision to reintroduce their company mascot. The reintroduction was part of a recent marketing effort to boost sales, and the decision seems to be paying off handsomely, as the news headline suggests booming business for the brand in the days following the mascot’s reintegration into the company's marketing strategy.

Company mascots, or "yuru-chara," are a major part of Japanese culture. They're used to embody a company's image, appeal to consumers on an emotional level and are a popular tool for advertising and promotion. This story reflects the enduring love of mascots in Japan and their impactful role in business productivity and market engagement in the country.

While mascots are generally used for sports teams in the US or EU, the use of company mascots is not uncommon. Though, they don't have quite the same cultural prevalence or significance. These mascots, unlike in Japan, are more often seen as part of targeted campaigns and do not usually appear in everyday company branding.