Japan's apparel and textile manufacturer, Gunze, hits a milestone with their sweat-resistant clothing line exceeding 2 million items sold. This demonstrates the nation's high demand for utilitarian and comfortable clothing that provides added value - such as a higher quality of life during Japan's humid seasons.

In Japan, the culture places a high emphasis on personal hygiene and cleanliness - bringing comfort in daily life. With extreme humidity during summer, sweat-resistant clothing is highly sought-after, shaping consumer trends. Legally, these products must meet JIS standards (Japanese Industrial Standards) to ensure safety and functionality.

In contrast, US and EU markets are more focused on style and brand image, rather than functionality. However, trends towards comfort and practicality are growing due to shifts in lifestyle and work modes — caused by events like the pandemic. Health and wellness are also gaining traction, which may lead to increased demand for such products.