The news covers an interesting finding related to sparklers — part of Japan's quintessential summer experience — that if you hold your incense sparkler at a 45-degree angle, it will last longer. This piece of knowledge is game-changing for many who enjoy this traditional firework.

Sparklers, a type of handheld firework that burns slowly while emitting colored flames, sparks, and other effects, are a beloved pastime during summertime in Japan, with people often gathering to light them at festivals or in their backyards. The longevity of the sparkler is often seen as part of the fun, and making it last longer is considered a skill. Here, the social value involved is the preservation and enjoyment of traditional Japanese culture.

In the US or EU, fireworks are mostly associated with major events like Independence Day or New Year’s Eve rather than being used commonly as a personal pastime. Also, safety is a paramount issue, so the practice of handheld fireworks (such as sparklers) may be rarer due to safety regulations. Nonetheless, the joy derived from the spectacle of fireworks is a fun and shared experience in both regions.